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In Services Marketing, Numerous Companies May Compete for a Job

Question 61

Multiple Choice

In services marketing, numerous companies may compete for a job on the basis of the submission of a price quotation. A buyer may select the firm that offers the lowest price and continue to discuss price with that firm. This situation is referred to as


A) discounted pricing.
B) regulated pricing.
C) negotiated pricing.
D) traditional pricing.
E) flexible pricing.

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