A recent Canadian Blood Services campaign featured stories of individuals whose lives were saved because of donated blood. Each message concluded with the statement, "Blood, it's in you to give."This campaign focused on which unique element of not-for-profit marketing?
A) objectives
B) exchange
C) philosophy
D) target groups
E) organization
Correct Answer:
Verified
Q71: One of the major goals of not-for-profit
Q72: Not-for-profit organizations communicate with their publics to
Q73: Donors to the United Way do not
Q74: The Stratford Festival Theatre, a not-for-profit organization,
Q75: Prior to the Vancouver Winter Olympic Games,
Q77: Marketing that seeks to gain or maintain
Q78: What kind of marketing would apply to
Q79: What kind of not-for-profit marketing was used
Q80: Place marketing is
A) another description for advocacy
Q81: Encouraging the public to accept and agree
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