Product strategy in a not-for-profit organization is based on
A) research into what the public wants and needs.
B) the financial realities and limitations set by the donors and supporters of the organization.
C) long-term fundraising goals and short-term financial needs.
D) the conviction that the product they offer is what the public needs.
E) the conviction that the product they offer is what the public can afford.
Correct Answer:
Verified
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Q80: Place marketing is
A) another description for advocacy
Q81: Encouraging the public to accept and agree
Q83: Not-for-profit distribution channels tend to be
A) direct.
B)
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Q87: Which of the following is most likely
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