A manufacturer needs a package delivered to its head office tomorrow morning at any cost. It contacted a number of couriers and chose Purolator. Purolator offered a 9 a.m. Day Starter rate guaranteeing delivery by 9 a.m. the next morning for a surcharge of $10.00 over their regular price. The manufacturer made its decision based on which of the following buying criteria?

Question

Quizplus · Accepted Answer

The manufacturer chose Purolator based on the specific service offered, which is the guaranteed delivery by 9 a.m. the next morning, indicating that the decision was made based on the service and services offered.

A Manufacturer Needs a Package Delivered to Its Head Office