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What Best Describes the B2B Buying Decision Process

Question 74

Multiple Choice

What best describes the B2B buying decision process?


A) It is the same as the consumer buying process.
B) The B2B buying process has six steps.
C) Personal selling is absolutely necessary.
D) Most B2B buying starts with a supplier search.
E) It usually includes a proposal solicitation.

Correct Answer:

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