The first step in the marketing process is the identification and selection of a target market.
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Q23: The marketing mix refers to a set
Q24: Advertising is a persuasive form of marketing
Q25: Coupons and free samples are examples of
Q26: The flow of goods and services to
Q27: Marketing unique attributes of a product is
Q29: A pricing strategy is only concerned with
Q30: Public relations and publicity decisions are part
Q31: Relationship marketing results in individualized marketing programs.
Q32: A target market is a group of
Q33: President's Choice and No Name products have
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