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The Following Factors Are Considered When a Price Strategy Is

Question 86

Multiple Choice

The following factors are considered when a price strategy is established:


A) marketing mix, IMC strategy, size of target market, age of consumer.
B) durability of packaging, production costs, distributor relationships, and push strategy.
C) cost of manufacture, customer location, desired profits, and degree of competition.
D) pull strategy, product longevity, intangible value, and competitor's costs.
E) service mix, desired profits, applicable taxes, and goals of sales force.

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