Which of the following is FALSE?
A)You are studying the product life cycle phenomenon and attempting to classify certain products into the following stages: introduction,growth,maturity,and decline.This represents nominal scaling.
B)The above products can be further classified according to whether they are consumer or industrial goods.This is an example of nominal scaling.
C)The respondent's gender is an example of a nominal scale.
D)All of these are false.
E)None of these are false.

Question

Quizplus · Accepted Answer

Nominal scaling involves categorizing data without a specific order. Classifying products into stages of the product life cycle (introduction, growth, maturity, decline) implies an inherent order, making it ordinal scaling, not nominal. Choices B and C correctly represent nominal scaling, where data is categorized without implying any order.

Which of the Following Is FALSE