The physical appearance of a questionnaire is important in securing respondents' cooperation,particularly for
A)personal interviews.
B)mail questionnaires.
C)telephone interviews.
D)All of these are correct.
E)None of these are correct.

Question

Quizplus · Accepted Answer

The physical appearance of a mail questionnaire is important in securing respondents' cooperation because it is the only mode of survey administration where the appearance of the questionnaire is directly visible to the respondent. In personal and telephone interviews, the appearance of the questionnaire is not directly relevant since the questions are read aloud to the respondent.

The Physical Appearance of a Questionnaire Is Important in Securing