Which of the following is TRUE?
A)Short surveys are more likely to be completed than are long surveys.
B)Hand-addressed envelopes may increase response rates.
C)Respondents are more likely to open an envelope that has been stamped rather than one that has been sent through a postage meter.
D)None of these are true.
E)All of these are true.

Question

Quizplus · Accepted Answer

All of the statements (A, B, C) are true based on research in survey methodology and direct marketing. Short surveys tend to have higher completion rates due to lower respondent burden. Hand-addressed envelopes can increase the personal touch, potentially increasing open rates. Similarly, stamped envelopes may be perceived as more personal or less commercial, possibly increasing the likelihood of being opened.

Which of the Following Is TRUE