Kit Kat candy bar executives make the following statement: "Our most likely estimate of Kit Kat's ad recall rate is 65%.In addition,we are 95% confident that Kit Kat's ad recall rate in the population falls between 62% and 68%." This illustrates an example of
A)basic descriptive statistics.
B)using statistical inference to estimate a population parameter based upon sample statistics.
C)using statistical inference to estimate a statistic based upon a population parameter.
D)hypothesis testing.
E)None of these are correct.

Question

Quizplus · Accepted Answer

The statement is providing an estimate of a population parameter (Kit Kat's ad recall rate) based on sample statistics, which is an example of statistical inference. Specifically, it is using a point estimate (65%) and a confidence interval (62-68%) to infer the likely range of the population parameter.

Kit Kat Candy Bar Executives Make the Following Statement: "Our