A major gifts campaign should be based on
A) a direct mail solicitation sent to all members of the community
B) a telephone campaign segmented according to zip code
C) a telethon held on an annual basis, using trained volunteer solicitor
D) a list of major donors to other campaigns in the community
E) the benefits and costs that each prospect sees in giving

Question

Quizplus · Accepted Answer

A major gifts campaign should focus on understanding the benefits and costs that each prospect sees in giving, as this approach is more personalized and effective in securing large donations.

A Major Gifts Campaign Should Be Based on