An ad using a jogger who is running along a path suddenly imaging seeing friends and "fans" cheering is using which message execution style:
A) Slice-of-life
B) Lifestyle
C) Fantasy
D) Mood
E) Testimonial
Correct Answer:
Verified
Q5: People ignore messages that do not interest
Q6: The part of the communication process which
Q7: Messages which discuss a service's price or
Q8: People deny messages that counter the order
Q9: To convince a physician to use a
Q11: Message execution includes
A) wording and order
B) style
Q12: Which is NOT a basic type of
Q13: Johnson & Johnson gave employees sweat suits
Q14: A smoker starts a schedule of cutting
Q15: Messages should be evaluated on
A) desirability, exclusiveness
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