A good example of a "campaign brand" as opposed to an organization brand is A) The World Wildlife Fund's Saving Endangered Species campaign B) The American Legacy Foundation's TruthCampaign C) Greenpeace's Ships at Sea Whale Protection campaign D) Amnesty International's Make Some Noise - Save Darfur campaign E) Oxfam's Make Trade Fair campaign

Question

Quizplus · Accepted Answer

The American Legacy Foundation's Truth Campaign is a well-known example of a campaign brand, which is a specific initiative or effort within an organization that has its own distinct identity and branding separate from the organization's overall brand.

A Good Example of a "Campaign Brand" as Opposed to an Organization