Which of the following strategies would be appropriate when the need for both national responsiveness and global integration is high?
A) Domestic
B) Globalization
C) Glocalization
D) Multidomestic
E) Export

Question

Quizplus · Accepted Answer

Glocalization is the best choice when the need for both national responsiveness and global integration is high. Glocalization combines the advantages of both localization and globalization, allowing a company to customize its products and services to meet local needs, while also being able to integrate its operations and products globally. This strategy enables companies to achieve a balance between global standardization and local customization to remain competitive in different markets.

Which of the Following Strategies Would Be Appropriate When the Need