A feeling of tension and discomfort in a person, which they try to reduce by either changing their behaviour or by modifying their cognitions, is called:
A) terminal value.
B) cognitive involvement.
C) stress.
D) cognitive dissonance.

Question

Quizplus · Accepted Answer

Cognitive dissonance occurs when a person holds two cognitions (beliefs), which are inconsistent with or contradict each other, or when their espoused attitudes or values and behaviour do not match.

A Feeling of Tension and Discomfort in a Person, Which