Innovative Creations Corporation is designed along functional lines. New product development is very slow and the process is plagued by many problems. One of the problems is that the people in marketing never communicate with the people in production. This is an example of poor:
A) coordination.
B) planning.
C) motivating.
D) leading.
E) controlling.

Question

Quizplus · Accepted Answer

The lack of communication between marketing and production indicates a lack of coordination, which is the ability to bring together different parts of an organization to work towards a common goal. This problem can slow down product development and hurt the company's ability to innovate and respond to customer needs.

Innovative Creations Corporation Is Designed Along Functional Lines