In Rachlin and Ainslie's model of self-control, the point in time at which the value of the small, short-term reward exceeds that of the larger, long-term reward is called the moment of

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Rachlin and Ainslie's model of self-control does not specifically define a moment called the "moment of truth," "moment of greater value," or "moment of choice" in the context of when the value of a smaller, short-term reward exceeds that of a larger, long-term reward. Their work focuses on the concept of hyperbolic discounting, which describes how people's preferences change over time, especially in relation to choosing between rewards available at different times. The specific terminology given in the options is not used to describe this phenomenon in their model.

In Rachlin and Ainslie's Model of Self-Control, the Point in Time