Question 1

Profits in the media industries are typically higher compared to those in the manufacturing sector.

Accepted Answer

Profits in the media industries are typically higher compared to those in the manufacturing sector because the media industries have lower production costs and higher demand for their products.

Question 2

Supporters of media convergence are very concerned about the problem of synergy.

Accepted Answer

Supporters of media convergence generally view synergy as a positive outcome, as it allows for the integration and collaboration of different media platforms to enhance content distribution and reach.

Question 3

Media scholars believe that media convergence reduces message pluralism.

Accepted Answer

Media convergence often leads to consolidation of media ownership, which can result in fewer diverse viewpoints and a reduction in message pluralism.

Question 4

Social learning theory is based on the assumption that individuals are likely to act out behavior they observe in media sources.

Accepted Answer

Social learning theory suggests that people can learn new behaviors by observing others, including those portrayed in media, and may imitate these behaviors.

Question 5

Convergence is the term used to describe how the media link news content and its visual images to create specific audience perceptions.

Accepted Answer

Convergence in media refers to the merging of different media platforms and technologies, not specifically to linking news content and visual images for audience perceptions.

Question 6

Although a growing number of media consumers are not members of the dominant racial or ethnic groups or of the privileged classes, some media may reinforce existing racial, ethnic, and gender stereotypes and even create new ones.

Accepted Answer

Media can perpetuate stereotypes by portraying certain groups in a limited or biased manner, influencing public perception and potentially creating new stereotypes.

Question 7

Consumers are not affected by the constant stream of advertisements that they encounter.

Accepted Answer

Consumers are influenced by advertisements as they can shape perceptions, create desires, and impact purchasing decisions.

Question 8

Conflict theorists argue that members of the capitalist class own and control the media, which, along with other dominant social institutions, instruct people in the values, beliefs, and attitudes that they should have.

Accepted Answer

Conflict theorists believe that the capitalist class uses media and other institutions to maintain power by shaping societal norms and values to align with their interests.

Question 9

The average U.S. person spends most of his or her waking hours in some media-related activity.

Accepted Answer

Studies have shown that the average American spends a significant portion of their day consuming media, including television, internet, and social media.

Question 10

Television never posed a major threat to the newspaper and radio industries.

Accepted Answer

Television significantly impacted both the newspaper and radio industries by drawing audiences and advertising revenue away from them, leading to changes in how news and entertainment were consumed.

Question 11

Which of the following emerged in the 1950s to threaten newspapers and radio?

Accepted Answer

Television emerged in the 1950s as a major new medium, drawing audiences away from newspapers and radio with its visual and audio capabilities.

Question 12

Which term means "the tendency of media industries to cluster in groups with the goal of increasing profitability"?

Accepted Answer

Media concentration refers to the tendency of media industries to cluster in groups or conglomerates to increase profitability and efficiency by sharing resources and reducing competition.

Question 13

The Big Three television networks in the 1970s were

Accepted Answer

In the 1970s, the Big Three television networks in the United States were NBC, CBS, and ABC.

Question 14

The melding of communications, computers, and electronics industries that has occurred in the United States is called

Accepted Answer

Convergence refers to the merging of previously distinct technologies and industries, such as communications, computers, and electronics, into a unified whole.

Question 15

Which of the following terms refers to the process that is used in capitalizing on a product to make all the profit possible?

Accepted Answer

Synergy refers to the process where combined efforts or collaboration lead to greater results, often used in business to maximize profits by leveraging combined resources or capabilities.

Question 16

The idea that television shows, videos, motion pictures, and other forms of media offer people a vicarious outlet for their feelings of aggression, and therefore, may reduce the amount of violence engaged in by the media consumer is referred to as

Accepted Answer

The cathartic effect hypothesis suggests that engaging with media that depicts violence can provide a release for aggressive feelings, potentially reducing the likelihood of acting on those feelings in real life.

Question 17

Continual depictions of violence tend to

Accepted Answer

Continual depictions of violence can lead to desensitization, where viewers become less sensitive to violence and its consequences over time.

Question 18

Some analysts have suggested that continual depictions of violence

Accepted Answer

Continual depictions of violence are often thought to desensitize viewers, making them less sensitive to real-life violence and its consequences.

Question 19

The perpetuation of gender stereotyping in the media has been attributed to the

Accepted Answer

The underrepresentation of women in influential positions such as producers and directors can lead to a lack of diverse perspectives and perpetuate existing stereotypes in media content.

Question 20

The theory of limited effects states that

Accepted Answer

The theory of limited effects suggests that media has a minimal impact on individuals' attitudes and perceptions, as people are influenced more by personal experiences and social networks.

Quiz 14: Problems in the Media