Making Connections in Learning: A new public service campaign targeted at getting people to stop smoking shows images of cigarettes and coffins. This campaign is using the principles of __________.

Question

Quizplus · Accepted Answer

The campaign is using classical conditioning by associating cigarettes (a neutral stimulus) with negative imagery like coffins (an unconditioned stimulus that elicits an unconditioned response of fear or concern), aiming to create a conditioned response of negative feelings towards cigarettes.

Making Connections in Learning: a New Public Service Campaign Targeted