A large greenhouse grower that wants to source a suitable organic liquid fertilizer contacts Organics.The grower is willing to pay a premium price for Organics's product.Accepting the order would mean Organics will not be able to completely fill existing orders to its current customers.Organics desires the new business but wants to maintain its existing customer base.Which of the following strategies should Organics use to solve this problem?
A) Abandon all but the most important of the existing orders and fill the new order.
B) Present an ultimatum on existing orders offering delivery on a later date or nothing at all.
C) Comply with existing obligations,fill the orders,and offer the new business what is left.
D) Offer a price break on existing orders in return for varying quantity and delivery date.

Question

Quizplus · Accepted Answer

Offering a price break on existing orders in return for varying quantity and delivery date allows Organics to maintain its existing customer base while accommodating the new business. This strategy provides flexibility in managing supply constraints and demonstrates a commitment to fulfilling all customer orders, albeit with some adjustments.

A Large Greenhouse Grower That Wants to Source a Suitable