How should a manufacturer try to salvage its reputation after it has been discovered to have knowingly produced and sold a defective product to the public?
A) Deny any wrongdoing and obtain top lawyers to defend against litigation.
B) Take ownership for the problem and voluntarily compensate affected customers.
C) Hire bloggers to create confusion about the facts on social networking websites.
D) Have a top executive issue an official apology presented on national television.

Question

Quizplus · Accepted Answer

Taking ownership and compensating affected customers demonstrates accountability and a commitment to rectifying the issue, which can help rebuild trust with the public.

How Should a Manufacturer Try to Salvage Its Reputation After