Accounting measures of performance have been criticized because
A) It is very difficult to get accurate data
B) They do not lead to improved market share value
C) They ignore physical assets
D) They only apply to large firms

Question

Quizplus · Accepted Answer

Accounting measures of performance are often criticized because they focus on historical financial data and may not directly correlate with or lead to improvements in market share value, which is a forward-looking measure.

Accounting Measures of Performance Have Been Criticized Because