'Value innovation' (Kim and Mauborgne, 1999) can be defined as
A) A new way of satisfying the customer using existing knowledge and technology
B) A collaborative strategy that combines the knowledge and technology of a network of firms
C) A radical technological breakthrough that changes the rules of the game
D) An imitation strategy that is performed at a lower cost than competitors

Question

Quizplus · Accepted Answer

Value innovation refers to creating new value for customers by using existing knowledge and technology in innovative ways, rather than relying on radical technological breakthroughs or imitation strategies.

'Value Innovation' (Kim and Mauborgne, 1999) Can Be Defined as