The growth-share matrix of the Boston Consulting Group is based on which theory?
A) the resource based view
B) the experience curve
C) the product life cycle
D) the industry life cycle

Question

Quizplus · Accepted Answer

The growth-share matrix is based on the experience curve theory, which suggests that as a company produces more, it gains experience and becomes more efficient, leading to cost advantages.

The Growth-Share Matrix of the Boston Consulting Group Is Based