Sales forecasts for new products may be based on any of the following procedures except: A) executive judgments. B) moving averages. C) market tests. D) surveys. E) all of the above may be used.

Question

Quizplus · Accepted Answer

Moving averages are typically used for analyzing past sales data to identify trends, not for forecasting sales of new products where no historical sales data exists.

Sales Forecasts for New Products May Be Based on Any