Amber Corp. and Kyler Corp., two major technology firms, have decided to operate together in specific areas such as distribution and marketing for better utilization of the expertise available in both the the firms. This can be referred to as:

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The companies have entered into a strategic alliance. A modern business strategy is to form alliances, or joint ventures, with other companies to exploit a market opportunity. Strategic alliances have become more common as leaders in the high-tech industry attempt to capitalize on the strengths of other companies. The many partnerships around the world are aimed at discovery, development, and marketing. See "A Sampling of Business Strategies Formulated by Leaders."