In the past several years, Dawson Inc., a consumer durables company, has been focusing only on a particular region due to its forecasted potential for the durables industry. Due to recessionary conditions in the region, the sales of Dawson's products has been hit hard and resulted in severe losses. Which of the following strategies could prevent such a scenario?

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Quizplus · Accepted Answer

Global diversification is an appropriates strategy for Dawson Inc. A natural business strategy is to offer a variety of products and services and to sell across borders to enhance market opportunities. Global diversification is such a widely accepted strategy that the burden of proof would be on a business leader who shunned globalization. See "A Sampling of Business Strategies Formulated by Leaders."

In the Past Several Years, Dawson Inc