If an Air Canada flight from Toronto to Calgary has 20 empty seats, this illustrates the unique service characteristic of
A) intangibility.
B) unstorability.
C) demand.
D) customization.
E) oversupply.

Question

Quizplus · Accepted Answer

Unstorability is a unique characteristic of services, indicating that services cannot be stored for later use or sale. In this case, the empty seats on the Air Canada flight represent a lost opportunity for revenue that cannot be recovered, as the service (the flight) cannot be stored and sold at a later time.

If an Air Canada Flight from Toronto to Calgary Has