Service products are characterized by three key qualities
A) intangibility, uncustomized, and unstorability.
B) intangibility, customization, and unstorability.
C) intangibility, customization, and storability.
D) tangibility, customization, and storability.
E) tangibility, uncustomized, and storability.

Question

Quizplus · Accepted Answer

Service products are intangible, meaning they cannot be touched or seen. They are also often customized to meet the specific needs of each customer. However, service products can vary in terms of storability – some can be stored (such as a recorded performance), while others cannot (such as a haircut). Therefore, the three key qualities of service products are intangibility, customization, and (sometimes) unstorability. Option A is incorrect because not all service products are uncustomized. Option C is incorrect because not all service products are storability. Option D is incorrect because service products are intangible, even if they may be customizable and storability. Option E is incorrect because not all service products are tangible.

Service Products Are Characterized by Three Key Qualities