You have gone to the doctor to check out some recent pains. The quality of her expertise to find and diagnose the problem is an illustration of the unique service characteristic of
A) intangibility.
B) warrantees.
C) customization.
D) perishability.
E) past experience.

Question

Quizplus · Accepted Answer

Intangibility refers to the inability to touch or physically experience a service before purchasing it. In this case, the doctor's expertise in diagnosing the problem is an intangible service that cannot be experienced beforehand.

You Have Gone to the Doctor to Check Out Some