Which is the best description of competitive product analysis?
A) A company looks at all the competitors' products and rates them on a scale of 1 to 10.
B) An independent testing service, such as Consumers' Union, is hired to test and rate a group of similar products.
C) A competitor's product is purchased, disassembled, and the components tested in order to generate ideas for improving the quality of products.
D) An independent firm conducts consumer research in order to rate competing products.
E) This is the result of a consumer survey by the marketing department.

Question

Quizplus · Accepted Answer

Competitive product analysis involves purchasing a competitor's product, disassembling it, and analyzing its components in order to gather insight and generate ideas for improving product quality. This is commonly done in order to improve a company's own products and gain a competitive advantage in the market. Options A, B, D, and E may be useful methods for obtaining information about competing products, but they do not specifically involve analyzing the components of the products themselves.

Which Is the Best Description of Competitive Product Analysis