Which of the following terms describes the kind of products marketed by insurance companies, airlines, investment counsellors, health clinics, and public accountants?
A) Personal goods
B) Services
C) Industrial goods
D) Psychographics
E) Reseller goods

Question

Quizplus · Accepted Answer

Insurance companies, airlines, investment counsellors, health clinics, and public accountants provide intangible services to their customers rather than tangible products. Therefore, the correct term that describes the kind of products they market is "services."

Which of the Following Terms Describes the Kind of Products