It is the middle of August, and Bob has been driving for the last three hours without air conditioning. He is hot and thirsty and would like to find something cold to drink. Bob would consider ________ the most important element in the marketing mix for a soft drink marketer.
A) promotion
B) profit
C) place
D) price
E) product

Question

Quizplus · Accepted Answer

Place, or the distribution channel, would be the most important element for a soft drink marketer in this scenario. Bob has a need for a cold drink and is likely to purchase from a location that is easily accessible and convenient. Therefore, the availability of the product in his current location (the distribution channel) would be crucial in satisfying his need.

It Is the Middle of August, and Bob Has Been