The study of what buyers need and how best to meet those needs is known as
A) marketing.
B) market research.
C) psychographics.
D) market segmentation.
E) market stimulation.

Question

Quizplus · Accepted Answer

Market research is focused on understanding the needs and desires of buyers as well as identifying opportunities for reaching and satisfying them. Marketing is a broader term that encompasses a range of activities, including market research, advertising, sales, branding, and product development. Psychographics and market segmentation are both related to market research, as they involve studying the characteristics, attitudes, and behaviors of different consumer groups. Market stimulation is not a commonly used term in marketing, but it may refer to efforts to generate demand for a product or service through promotions, discounts, or other tactics.

The Study of What Buyers Need and How Best to Meet