Hilltel sells mobile phones and other handheld devices. The company has decided to sell its products internationally and is considering using a standardized marketing approach wherever it sells its products. Hilltel's head of marketing thinks that a standardized marketing strategy will allow the company to portray a consistent global brand. Which of the following, if true about using a single marketing approach, would strengthen his case?
A) The company would face more competition overseas than otherwise.
B) The company's products would need to be of the most recent technology.
C) The prices of the company's products will be the same everywhere in the world.
D) An international marketing team would need to be hired to craft an appropriate strategy.
E) The company's products could be standardized accordingly.

Question

Quizplus · Accepted Answer

If the company's products can be standardized accordingly, then a standardized marketing strategy would make sense. This would ensure consistency in branding and messaging across different markets without the need for significant variations in marketing strategy. Therefore, option E would strengthen the case for using a standardized marketing approach. Options A, B, C, and D are irrelevant to the argument for a standardized marketing strategy.

Hilltel Sells Mobile Phones and Other Handheld Devices