A few marketing powerhouses like Coca-Cola and Procter & Gamble can develop their marketing strategies without too much concern about the external marketing environment, but most companies must pay a lot of attention to the external marketing environment.

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All companies, including marketing powerhouses like Coca-Cola and Procter & Gamble, must pay close attention to the external marketing environment to stay competitive and relevant, as it influences consumer preferences, regulatory landscapes, and competitive dynamics.

A Few Marketing Powerhouses Like Coca-Cola and Procter & Gamble