During the ________ phase of the consumer buying process, marketers emphasize ________.
A) buyers evaluate products after purchase; personal selling
B) buyers seek information; sales promotion
C) consumers recognize the need to make a purchase; advertising and publicity
D) buyers compare competing products; advertising and public relations
E) buyers purchase products; advertising

Question

Quizplus · Accepted Answer

During the need recognition phase, consumers become aware of a need or problem, and marketers use advertising and publicity to highlight their products as solutions.

During the ________ Phase of the Consumer Buying Process, Marketers