A charity organization is asking for donations. You see that all of your university peers are donating money so you decide that you will donate as well. This illustrates the:

Question

Quizplus · Accepted Answer

The fact that your university peers are donating money is a form of social validation, as you are using their behavior as a way to determine what is appropriate or expected in the context of the situation. This fits with the social validation principle, which suggests that people are often influenced by the actions and opinions of those around them. The other principles listed (friendship or liking, reciprocity, and scarcity) may also play a role in donation decisions, but are not as directly relevant to this specific scenario.

A Charity Organization Is Asking for Donations