This strategy of ________ is generally applied to cash cows or stars that are beginning to lose market share.
A) focus
B) retrenchment
C) stability
D) divestiture
E) growth

Question

Quizplus · Accepted Answer

Retrenchment involves cutting back on business operations to focus on core products or services in order to increase profitability. It is commonly used when a company has products that are losing market share or no longer have the potential for growth. Cash cows or stars that are beginning to lose market share are good candidates for retrenchment.

This Strategy of ________ Is Generally Applied to Cash Cows