When Subway Sandwiches uses secondary data to determine the best location for its franchise outlets,they are engaged in ____.
A)site analysis
B)model building
C)database marketing
D)market tracking

Question

Quizplus · Accepted Answer

Site analysis involves using data, which can include secondary data, to determine the best locations for business outlets, such as Subway Sandwiches franchises. This process helps in understanding the potential performance of a location based on various factors like demographics, competition, and traffic patterns.

When Subway Sandwiches Uses Secondary Data to Determine the Best