Bath and Body Works is a retail chain of bath and home fragrance products.Before entering a new geographic area,the company develops an index consisting of a ratio of local market potential in dollars (demand)to local market retailing space in square feet.If this ratio is below a predetermined level,the site is not considered further.However,if this ratio is greater than that level,further site-selection analyses are performed.This index is called the ____.
A)index of retailers
B)index of retail utilization
C)index of retail sales
D)index of retail saturation

Question

Quizplus · Accepted Answer

The index described in the scenario is focused on analyzing the level of retail saturation in a specific geographic area, comparing the market potential and retailing space. Therefore, the best choice is option D - index of retail saturation. Options A, B, and C do not accurately describe the index described in the scenario.

Bath and Body Works Is a Retail Chain of Bath