Which term is used by the marketing research industry to refer to diverse types of data offered by a single company?
A)primary data
B)single-source data
C)compound data
D)integrated data

Question

Quizplus · Accepted Answer

The marketing research industry uses the term "single-source data" to refer to diverse types of data offered by a single company. This type of data is valuable because it allows for a more holistic understanding of consumer behavior and preferences by providing information on various aspects of a consumer's life from a single source.

Which Term Is Used by the Marketing Research Industry to Refer