Research shows that consumers who are in bad moods can be more likely to be generous to others.
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Q21: Emotions create visceral responses,meaning that certain feeling
Q22: Things that lower a consumer's mood make
Q23: PANAS measures of emotions include physiological responses
Q24: Emotional involvement drives one to consume generally
Q24: Autonomic measures of assessing emotional activity require
Q25: Consumers in bad moods tend to make
Q28: The consumer with relatively high emotional expressiveness
Q29: Emotional involvement increases when the consumer receives
Q30: Mood-congruent judgments are evaluations in which the
Q31: Consumers with low emotional intelligence (EI)are better
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