Consumers who perceive other consumers or employees surrounding them as either happy or sad may experience a corresponding change in actual happiness or sadness themselves.

Question

Quizplus · Accepted Answer

This phenomenon is known as emotional contagion and has been studied in social psychology. It suggests that emotions can be contagious and spread from person to person through nonverbal cues such as facial expressions and body language.

Consumers Who Perceive Other Consumers or Employees Surrounding Them as Either