Which of the following is true of autonomic measures?
A) It requires a volitional response from a consumer.
B) It has to be personally administered by a consumer.
C) It requires the attachment of a measuring device to a consumer.
D) It requires a consumer to recall their affect state from a recent experience.
E) Its outcomes have little validity in representing consumer emotions.

Question

Quizplus · Accepted Answer

Autonomic measures require the attachment of a measuring device to a consumer to monitor physiological responses such as heart rate, skin conductance, and facial muscle activity.

Which of the Following Is True of Autonomic Measures