Which of the following is true of self-report measures?
A) It does not require a volitional response from a consumer.
B) It requires the attachment of a measuring device to a consumer.
C) Results obtained from self-report measures are not valid enough to be useful to consumer and marketing researchers.
D) It requires consumers to recall their affect state from a recent experience.
E) It is considered to be more obtrusive than autonomic measures.

Question

Quizplus · Accepted Answer

Self-report measures require consumers to report their own thoughts, feelings, and behaviors. They can be in the form of questionnaires, surveys, or interviews. In the case of affect state measures, consumers are asked to recall how they felt during a recent experience.

Which of the Following Is True of Self-Report Measures