Electronic products can be frustrating or satisfying for consumers.For example,a consumer may be highly satisfied with the applications available on his new smart phone,but becomes frustrated when he is unable to operate it with ease.If a consumer researcher wants to measure these positive and negative emotional reactions,then which of the following measures will be best suited for this purpose?
A) Cross-sectional survey
B) Bipolar scale
C) Longitudinal survey
D) PANAS
E) Likert scale

Question

Quizplus · Accepted Answer

PANAS (Positive and Negative Affect Schedule) is specifically designed to measure both positive and negative emotional reactions or affect in individuals. It is a self-report questionnaire and is a suitable measure for the given purpose. The other measures listed may not be able to capture both positive and negative emotions accurately.

Electronic Products Can Be Frustrating or Satisfying for Consumers