Which of the following terms refers to specific attempts to change attitudes?
A) Segmentation
B) Persuasion
C) Positioning
D) Monitoring
E) Tracking

Question

Quizplus · Accepted Answer

Persuasion refers to specific attempts to change attitudes. Segmentation is dividing the market into groups based on characteristics, Positioning is the perception of a product or brand in the mind of the consumer, Monitoring is the act of observing and gathering information, and Tracking is the process of following the progress of something over time.

Which of the Following Terms Refers to Specific Attempts to Change