The difference between ongoing searches and browsing behavior is that an ongoing search is performed when consumers have an enduring interest or involvement with the product,not simply when information is being gathered for a specific purchase.

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Ongoing searches refer to continuous searches for information on a product or topic, usually because the consumer has a sustained interest. Browsing behavior, on the other hand, is more passive and exploratory, often conducted when a consumer is simply looking for ideas or inspiration, rather than actively seeking information on a specific product.

The Difference Between Ongoing Searches and Browsing Behavior Is That